Context
Elevate is an agency that supports brands in accelerating their business performance through the use of data.
For the launch of its flagship event, the Digital Experience Lab, the agency was looking for a venue capable of embodying its values and establishing, from the very first edition, a benchmark event in the digital market.
The client's brief
Find a place that reflects our values and our respective cultures.
The challenges
- Create a must-attend event in the digital market.
- Provide various spaces that are both welcoming and private for guests.
- Offer a diverse range of content: talks, workshops, and networking.
Comet's answer
Comet Bourse, conceived as a refined, high-standard setting, hosted Elevate’s 180 guests for a full, dynamic day: conference, workshops, standing lunch cocktail, and afterwork. A range of warm, intimate spaces made it possible to alternate between content sessions and networking time, lunch included.
Delivery
On October 11, 2023, the Comet teams orchestrated the first edition of the Digital Experience Lab as a turnkey event: from the plenary session to the workshops, all the way through to the cocktail reception and afterwork. End-to-end support, fully aligned with the standards of an event designed to become a recurring highlight in the industry.
The results
Key takeaways
Three ingredients made this edition a success: turnkey services, high-quality expertise, and a venue with exacting standards. For a launch event, logistical control and the venue’s standards matter just as much as the content.
Why Comet made the difference
“The first edition of the Digital Experience Lab was a success, both in terms of the quality of the content and the services provided by the venue. The feedback from our clients has been very positive.” — Marie Ezan, Communication & Marketing Lead.
It was the combination of a high‑standard venue and turnkey service that made it possible to successfully launch a high‑stakes event.
