Context
The collaboration between Comet and Sage is not new. It all began on March 14, 2019, and since then the relationship has only grown stronger: by early 2024, more than 3,500 people had already been welcomed across 27 events: conferences, live formats, studio recordings, client clubs...
It was in this climate of trust that Sage chose Comet Arboretum to bring its clients together in November 2023.
The client's brief
Introduce customers to a new venue that follows a CSR approach and reflects Sage’s values.
The challenges
- Build customer loyalty and keep them informed about new products.
- Develop customers’ skills in using Sage solutions.
- Encourage interaction in a welcoming space that is aligned with the company's CSR values.
Comet's answer
A full day organized at Comet Arboretum for 150 participants, designed as a journey that is both informative and friendly: a plenary session, themed workshops and client testimonials, punctuated by breakfast and lunch. A rich format, in a stylish and committed setting, created to bring Sage’s CSR values to life for its clients.
Delivery
On November 23, 2023, the Comet teams supported Sage from start to finish: preparation, logistics, and the day’s execution. A plenary session to set out the key messages, themed workshops to build skills, and customer testimonials to firmly establish proof through real-world use. All of this took place in the warm atmosphere of Arboretum, where the decor particularly stood out for participants.
The results
Key takeaways
Three key elements stand out from the client feedback: an atmosphere that is both stylish and welcoming, the responsiveness and commitment of the Comet team, and concrete CSR initiatives. A successful event depends as much on the venue as on the human support that surrounds it.
Why Comet made the difference
“The Comet teams were attentive and responsive to our needs, supporting us from the beginning to the end of the event with kindness, thus ensuring the success of the day.” — Laetitia Dupuis, Event Manager.
It was this combination of a committed venue and tailored support that made all the difference.
